Delta Air Lines announced a partnership with Lyft allowing frequent flyers to earn miles when traveling by car. As I reported in The New York Times, this is the 3rd partnership the airline has announced with a travel-related business and its no coincidence these deals include companies that resonate with younger travelers. “We looked at millennials and what kind of experiences they liked,” Sandeep Dube, Delta’s VP for Customer Engagement & Loyalty told me. Exhibit A? The first partnership in the triad was Airbnb. What I find interesting about the Lyft decision is the implied value statement Delta is making in selecting it over – cue the Jaw’s dun dun dun music here – Uber.