French company Chauffeur-Privé is going to expand aggressively over the next couple of years. That’s why the company is changing its name to Kapten — a name that sounds less French.“We wanted to share with you a very important piece of news,” Kapten co-founder and CEO Yan Hascoet said in a press conference. “We changed our name while keeping the same positioning.” Kapten is one of the leading ridesharing players in France and recently launched in Lisbon (2 million users in France, 80,000 users in Lisbon). The company is going to launch in Geneva next week and London in the coming weeks. By 2020, Kapten should be in 15 major cities.
Kapten within Intelligent AppsAs a reminder, Daimler AG acquired a majority stake in Chauffeur-Privé/Kapten back in December 2017. Daimler AG and BMW Group later merged their mobility service businesses into a single entity called Intelligent Apps. Kapten confirmed that Intelligent Apps will become Jurbey. Intelligent Apps’ free-floating services, parking services, charging services and itinerary apps will merge to simplify the product offering. But Intelligent Apps’ ridesharing services (Chauffeur-Privé, mytaxi, Clever Taxi and Beat) won’t merge for now. “It seems obvious that there will be some consolidation in five years in one way or another,” Hascoet said. “But this is not on today’s agenda.” Hascoet thinks that the ridesharing space is still extremely competitive and there’s room for growth. It seems smarter to keep multiple services for now to see how it plays out in the coming years. Kapten is thinking about integrating Intelligent Apps’ scooter service Hive in its app, though.
Update: Kapten co-founder and CEO Yan Hascoet sent us the following statement:
- Daimler AG and BMW Group are merging their mobility service businesses into a single entity. After completion of the complex transaction on January 31, 2019, the new mobility services company, Daimler AG and the BMW Group, will present the next steps to be taken in the first quarter of 2019.
- The goal is to jointly create a major player for seamless and intelligently connected mobility services. The 50-50 joint venture will bring together the following five services: a multimodal mobility platform, car sharing, ride hailing, parking, and charging. Ride hailing will be based on mytaxi, Kapten (Chauffeur Privé), Clever Taxi and Beat.
- As a matter of principle, future brand names are neither confirmed nor commented on.